Drive brand growth and engagement through sophisticated storytelling and data-backed platform strategies. We are seeking a versatile Social Media Manager to lead our digital presence, blending creative content execution with rigorous performance analysis to build a loyal and active community.
About the role
As our Social Media Manager, you will serve as the primary voice and strategic architect of our brand across all digital touchpoints. This role is designed for a high-impact communicator who understands that social media is more than just posting updates; it is a vital engine for brand equity and community trust. You will be responsible for translating our core mission into platform-specific narratives that resonate with diverse audiences, ensuring that every piece of content serves a specific strategic purpose while maintaining a consistent and compelling brand identity.
You will take full ownership of our social ecosystem, from high-level seasonal planning to the daily nuances of community interaction. By staying ahead of the curve on platform algorithms and emerging digital behaviors, you will ensure our brand remains relevant in a rapidly shifting landscape. This position requires a unique blend of creative intuition and analytical rigor, as you will be expected to pivot strategies based on real-time data and performance metrics. You will work closely with cross-functional partners to ensure social initiatives align with broader business objectives and marketing campaigns.
The ideal candidate is a master of the craft who can move seamlessly between writing punchy, high-conversion copy and analyzing complex engagement reports. You understand the technical requirements of different platforms and how to optimize creative assets for maximum impact. Beyond the technical skills, we are looking for someone who possesses a deep sense of empathy for the audience, allowing them to foster genuine connections and manage community sentiment with grace and professionalism. This is an opportunity to shape the digital footprint of a growing organization and have a direct hand in our long-term success.
In this remote-first environment, you will enjoy the autonomy to manage your workflow while remaining deeply integrated into our collaborative culture. We value proactive thinkers who bring fresh ideas to the table and are not afraid to experiment with new formats or storytelling techniques. Your work will be central to how the world perceives our brand, making this one of the most visible and influential roles within our marketing organization. We are committed to providing the tools and support necessary for you to execute at the highest level and grow alongside the company.
Responsibilities
- Develop and execute comprehensive social media strategies that align with overarching brand goals and business objectives.
- Create and maintain detailed content calendars to ensure a consistent and strategic cadence of posts across all active channels.
- Write high-quality, platform-native copy that captures the brand voice and drives meaningful audience engagement.
- Coordinate the production of creative assets by collaborating with designers and videographers to ensure visual excellence.
- Monitor all social channels daily to engage with followers, answer inquiries, and manage community sentiment.
- Track and analyze key performance indicators to provide actionable insights and regular reporting to leadership.
- Identify and capitalize on emerging digital trends, platform updates, and cultural moments to keep the brand relevant.
- Manage the distribution and scheduling of content using industry-standard management tools to ensure flawless execution.
- Collaborate with internal stakeholders to support product launches, events, and corporate announcements through social channels.
- Conduct regular competitive analysis to benchmark performance and identify new opportunities for growth and differentiation.
Requirements
- Proven professional experience in social media management with a track record of growing brand presence.
- Exceptional writing and editing skills with the ability to adapt tone and style for different platforms and audiences.
- Demonstrated expertise in content planning and the ability to manage complex editorial calendars.
- Strong analytical skills with proficiency in using native platform insights and third-party analytics tools.
- Deep fluency in the technical requirements and best practices of major social media platforms.
- Experience coordinating with creative teams to produce high-performing visual content.
- Ability to work independently in a remote environment while maintaining high levels of productivity and communication.
- Strong project management skills with the ability to handle multiple campaigns and deadlines simultaneously.
- A portfolio or collection of work samples demonstrating successful social media campaigns and high-quality copywriting.
Preferred Qualifications
- Experience managing paid social media campaigns and optimizing budgets for maximum return on ad spend.
- Background in identifying, vetting, and managing influencer partnerships to extend brand reach.
- Proven ability to build and manage executive social media profiles and thought leadership content.
- Hands-on experience with short-form video production and editing for platforms like TikTok or Reels.
- Prior experience building and scaling B2B brands within a professional services or corporate context.
Compensation
$65,000 – $100,000
Ready to apply?
Takes about three minutes.